created by William Sandy & Amy Lauren Photography


The finale to the project 'Conscious Chic' 

With the high demand of the fashion industry showing no sign of stalling, it is one of the biggest contributors to environmental destruction around the world. Utilising the already popular and developing movement vegan fashion, I hope to inspire ways of looking at alternatives to the convenience offered by the world’s leading fashion brands. My fashion photography mimics the animal print in a location representing the environmental impacts. The irony of using non-vegan artificial animal copy in fashion is to help resemble what the sustainable vegan fashion could be without the ethics of the original animal textile. Considering all the eco-friendly, vegan production of fashion increasingly becoming a recognised factor within high-street fashion brands, alternatives are being made.