AmyLauren.com created by William Sandy & Amy Lauren Photography

FINESSE

As someone who has always been inspired by fashion particularly sustainability, my current project, Conscious Chic, where this photoshoot came into play. It aimed to capture the current vulnerability in the vegan fashion industry. This project was pursued from a previous encounter with a model who was vegan and will avoid anything of an animal production. By using my fashion photography as a platform to support being sustainable and recognise the concept of vegan fashion in the fashion industry movement, I want to show the advantages and the positive way of making fashion innovate their production of clothing to reduce the environmental impact and animal cruelty.